Marketing Experience

With over five years of experience developing inbound marketing strategies, crafting content and managing social media channels, I help clients in all industries set themselves apart from their competitors, drive website traffic and conversions, improve search engine rankings and delight their customers all while helping them achieve their unique business goals. Proficient in marketing strategy, content creation, SEO, social media, marketing analytics, marketing automation, account management and project management along with advanced knowledge of tools like HubSpot, MailChimp and Canva.

• Researched, created and executed the agency’s marketing plan, increasing website visits by 46% and leads by 54% in five months
• Developed the Clariant Creative content style guide, helping every writer on the team stick to a consistent brand voice
• Researched and created Clariant Creative’s buyer personas to help drive our marketing efforts
• Developed the processes handbook to standardize how we provide services to clients
• Created quarterly editorial calendars for blogging, which increased blog views by 59% in five months Worked with employees, freelancers and interns to develop content for the Clariant Creative blog
• Created monthly and quarterly inbound marketing reports that showed the value of inbound marketing to our clients
• Researched and wrote the agency’s two pillar pages (topics: content strategy and pillar pages)
• Reoptimized underperforming Clariant Creative blog posts for new target keywords, increasing blog views between 30-200% while dramatically improving keyword rankings
• Strategized, researched and wrote numerous content upgrades, e-books and guides for both Clariant Creative and our clients
• Developed Clariant Creative’s social media strategy and created content for each channel Monitored all social media channels and engaged with followers
• Regularly conducted keyword research to help clients improve their rankings in search engines

• Wrote blogs on a variety of topics including substance use disorders, addiction, drug withdrawal, inpatient treatment services, rehab, eating disorders, mental health and more

• Regularly interviewed clients to get background information for blogs, guides and e-books
• Wrote a variety of content pieces including blogs, tip sheets, e-books and website copy for clients in the lawn care and landscaping industries

• Researched and wrote blogs, emails, e-books, white papers, tip sheets and website content for four to six B2B clients
• Reoptimized previous blogs and website pages for new keywords to help clients improve their rankings in search engines
• Conducted in-depth keyword research and created keyword strategies for clients
• Developed and wrote copy for components of the marketing plan including the remarkables differentiation deck, voice and tone document and website concepts to help clients stand out in their industries
• Developed a content strategy at the beginning of every quarter – which included target keywords, blog topics, campaign topic and social media posts – to help guide our content marketing efforts

• Provided freelance marketing services including account management, creation of marketing plans, working with vendors on web development and content development